One of our main goals was to serve artist and label content in a new, engaging way. We had to think outside of the box for this and that is exactly what we did. While most website layouts rely on rectangular "boxes" to contain bits of information, we explored the unconventional use of triangles.
With some additional front-end development, we were able to repeat these triangular boundaries, achieving a sense of stacking and order that is highly unique to Red Bull Records.
There were numerous iterations of wireframes for the most complex pages across desktop and mobile.